Doorcount

Western and boutique wholesale, US

Which stores carry your competitors and not you.

Door count Western wear · 290 stores · 8 Oct 2026
Wrangler 76 of 290
Kimes Ranch 72 of 290
27

stores carry Wrangler and not Kimes Ranch.
That list, with each store's city, state, styles stocked, the date of its newest listing and its public business contact, is the Gap Report.

Also counted: Ariat 86 · Sterling Kreek 65 · Twisted X 59 · Hooey 55 · Cinch 52 · Rock & Roll Denim 46 · Judy Blue 39 · Old Gringo 22

We read the public catalogues of 290 independent western stores every week and give you the list that stock a competitor and do not list you. Your own door count is free.

Get your door count free Buy the Gap Report $49

Or order the Gap Report by email.

290
western-wear Shopify stores, read 8 Oct 2026
9,068
brand names recorded across their catalogues
239
stores with a public business email

Among them: NRS, Teskey's, Allens Boots, Pinto Ranch, Russell's, Hamley & Co. Independents only; no Boot Barn, Cavender's or Sheplers.

What a gap row looks like

One row per store. Real stores, real counts.

Four of the 31 stores that carry Kimes Ranch and not Hooey, from the 8 October crawl. The first row is shown complete; the other three show where a paid report fills in.

Sample rows · stores carrying Kimes Ranch and not Hooey
Store City State Kimes Ranch styles Newest listing Business email Phone
Cares and Whoas Rancho Murieta CA 98 7 Oct 2026 info@caresandwhoas.com (541) 645-3908
The Cowboy Shop Pinedale WY 94 7 Oct 2026 on the report on the report
R M Tack & Apparel Somerset WI 66 7 Oct 2026 on the report on the report
Hide and Horne Hico TX 45 7 Oct 2026 none published on the report

Every row carries store, city, state, styles stocked and newest listing. 239 of the 290 stores publish a business email and 185 a phone number; where a store publishes neither, the row says so and you still get the store. Contacts are what the store prints on its own contact page; we never list owner or staff names.

29

stores carry Judy Blue and not Kimes Ranch.Kimes Ranch 72 · Judy Blue 39

53

stores carry Twisted X and not Old Gringo.Twisted X 59 · Old Gringo 22

Pricing

One competitor, one list, $49.

Prices in US dollars. The Gap Report is a one-time purchase; nothing renews unless you choose Watch.

Founding edition

Gap Report

$49one-time

For a brand that wants its outreach list this week.

  • One competitor of your choice
  • Every tracked store carrying them and not you
  • Store, city, state, how many of their styles it stocks, the date of its newest listing
  • Public business email and phone where the store publishes them
  • Send your current account list and we remove those stores before delivery
  • Delivered by email within 24 hours
Buy the Gap Report

Or order by email and we send a payment link.

$49 for the first 20 brands, then $99.

Watch

$79per month

For a sales manager working a territory all season.

  • Your gap list refreshed every week
  • Same columns as the Gap Report
  • From November: an email when a tracked store adds your competitor
  • Cancel by email, any month
Ask about Watch

Set up by email. Starts the week you join.

Territory Report for independent reps and showrooms, $249, early 2027. Email to be told when it is ready.

Your own door count is free. Any brand can ask how many of the 290 tracked stores carry it, with no purchase.

Email for your count

Coverage

What we read

  • Western-wear stores on Shopify, United States290
  • Brand names recorded across their catalogues9,068
  • Stores with a public business email239
  • Stores with a public phone number185
  • Boutique womenswearbeing added

Last read 8 October 2026. Counts are re-read every week; the number you are quoted is the number on the day you ask.

Top 100 brands by door count
  1. Ariat86
  2. Wrangler76
  3. Kimes Ranch72
  4. Sterling Kreek65
  5. Twisted X59
  6. American Darling59
  7. Stetson57
  8. Hooey55
  9. Cinch52
  10. Lucky & Blessed52
  11. Myra Bag49
  12. Blue B49
  13. Rock & Roll Denim46
  14. Roper46
  15. Panhandle46
  16. Montana Silversmiths44
  17. Justin44
  18. Corral41
  19. M&F Western40
  20. Resistol39
  21. Judy Blue39
  22. Montana West37
  23. 2 Fly Co37
  24. Tony Lama37
  25. Blu Pepper36
  26. Zenana35
  27. Dan Post34
  28. Rowdy Crowd Clothing34
  29. Charlie 1 Horse34
  30. Turquoise Haven34
  31. Scully33
  32. STS Ranchwear32
  33. Risen32
  34. Very G32
  35. Durango31
  36. Texas True Threads31
  37. Hyer30
  38. Bibi30
  39. Red Dirt Hat Co.28
  40. Nocona28
  41. Bex27
  42. Entro27
  43. American Hat Co27
  44. 7 For All Mankind27
  45. Wyoming Traders27
  46. Laredo26
  47. West & Co.26
  48. Howdy Hanny26
  49. Pendleton25
  50. Anderson Bean25
  51. Lane Boots25
  52. Tin Haul25
  53. Very J25
  54. Umgee24
  55. Tasha Polizzi24
  56. R. Watson24
  57. Macie Bean24
  58. M&F23
  59. Easel23
  60. Twister23
  61. Lucky Chuck23
  62. Rodeo Quincy23
  63. KanCan23
  64. Professional's Choice22
  65. Brighton22
  66. Xtratuf22
  67. Old Gringo22
  68. Trenditions22
  69. Double D Ranch21
  70. Tecovas20
  71. Fringe Scarves20
  72. ISAC Trading Inc20
  73. Davi & Dani20
  74. Hyfve20
  75. Tru Fragrance20
  76. Outback Trading20
  77. fashionworks20
  78. Listicle20
  79. Wisteria Lane20
  80. Pink Panache19
  81. Rodeo Drive19
  82. Jodifl19
  83. Panache Apparel19
  84. Avery19
  85. Le Lis19
  86. Fashion City19
  87. Route19
  88. Ferrell18
  89. Sendero Provisions Co.18
  90. Snowing West18
  91. Cruel Denim18
  92. Lucchese18
  93. Thorogood18
  94. Poppy & Pine18
  95. Corkys18
  96. Horse Power18
  97. Southern Grace18
  98. 1 the Woman18
  99. Main Strip18
  100. Saints & Hearts18

Method and trust

How we read it

  • One request per second per store. A run is one request per 250 products plus robots.txt: about 7 requests per store.
  • robots.txt honoured on every run. A store that disallows its catalogue path is skipped.
  • Every request is signed under the Web Bot Auth draft standard (IETF), so a store can verify who is reading.
  • No logins. No customer data, orders, carts or accounts, ever.
  • No owner or staff names. Contacts are the business mailbox and phone a store prints itself.
  • If the only address a store publishes is a personal-style mailbox, it is still the address the store chose to publish. We add nothing to it and never look up individuals.
  • Any store or brand can opt out by email, no reason needed. We stop reading the store at the next run and remove it from every report issued after the request, within two business days. Details at doorcount.co/data.
  • Operated from Los Angeles, California.

Founder note

From the founder

I run three western denim brands. The question that decided every wholesale season was the same: which stores already carry the brands we sit next to, and which of those have not heard from us. Answering it by hand meant opening store websites one at a time. Doorcount is the tool I built to answer it for my own outreach. The data is the same for every brand, so it is sold to every brand.

Hassan, Doorcount · Los Angeles

Questions

Five things brands ask first

Where does the data come from?

From the product catalogue each store publishes on its own website to every visitor: product titles, the brand name on each product, product type, and the date each product was listed. We do not read anything behind a login, and we hold no customer data. The full method, including our crawler's name and signing key, is at doorcount.co/data.

Is this legal, and is it polite?

We read only what is already public, at one request per second, honouring each store's robots.txt. Every request is signed under the Web Bot Auth draft standard (IETF), so a store can see exactly who is reading and verify it. Any store or brand can opt out by email, no reason needed. We stop reading the store at the next run and remove it from every report issued after the request, within two business days. That is the standard we would want applied to our own stores.

Will stores know I bought a report?

No. We do not tell stores which brands buy reports, and we do not contact stores on your behalf unless you ask us to. A store can see that Doorcount read its public catalogue, because our crawler identifies itself on every request. What you do with the list is your outreach, through the business contacts the store already publishes.

What if my brand's count is wrong?

Email us. Stores spell brand names differently, and a variant we have not matched to you lowers your count. We check the stores by hand, fold the variant in, and re-issue your door count and any report that depended on it at no charge. A store that buys from you but has not listed you online yet will show as a gap; send us your account list and we exclude it. Your free door count is also the quickest way to check our number before you buy anything.

What is the refund policy?

Ask for your free door count first; it tells you the exact number of rows a Gap Report will have before you pay. If a paid report does not match the count you were quoted, arrives later than 24 hours after payment, or a row turns out not to carry the competitor on the date of the crawl, email within 14 days and we refund the report in full. Watch can be cancelled by email in any month.

Start

Find out how many of the 290 carry you.

Send your brand name and, if you like, the competitor you want compared. The count is free; the list is $49.

Get your door count free Buy the Gap Report $49

Or order the Gap Report by email.